Internet search engine optimisation (optimization if you are in the US), SEO, Search Marketing, whatever you would rather call it – is losing reputation with many marketers, who are being led to believe that organic search engine optimization is a thing of the past.
One of the primary factors behind this, is the fact some companies who utilized to sell search marketing services, who utilized to take benefits of shortcuts & loopholes that are no more available due to search engine listings getting smarter, have changed tactics, and are promoting different marketing methods, methods which don’t require just as much work.
Annually or so ago, many search marketing firms had an easy life, they charged clients a specific amount, used a share of this amount to buy getting backlinks, and frequently did little else, and extremely little physical effort. This Made search engine optimization & optimization a good way to make money.
However that changed when Google began to discount paid backlinks – anybody who was achieving good search engine positions due to having link popularity established by paid backlinks, or a amount of paid backlinks, would most likely have witnessed their targeted internet search engine traffic dropping by large numbers, as their rankings drop down by either results, or by pages, sometimes by a lot of pages.
Thus – the firms that are seriously interested in search engine marketing, have simply taken paid backlinks from their strategy (many, including me, did this a long time ago, believing it would just be a matter of time before this happened.) but those firms who just saw SEO as a good way to profit, have moved on.
Consequently so many people are being told (or sold) that search engine optimization doesn’t work any further, as a result of Google changing their algorithms too often, it costs too much, takes too much time, isn’t effective – and other tactics to hide the actual truth that these companies don’t want to offer organic search marketing services any further, because it means them having to put in time & effort.
The simple truth is marketing websites is alive & kicking! Being a professional SEO consultant – I will confirm that SEO is extremely much alive! Yes, it IS hard work, it takes a lot of time & effort, so it’s not cheap – However it can in fact be cheap compared to pay per click advertising marketing. Actually recently I did so a calculation to demonstrate among my clients just how much the traffic I needed got for them over the past four years might have cost them via PPC marketing, and i also worked out it would have cost them roughly 7 times more, 700% more, to get got this traffic via pay per click marketing!
Interestingly enough, the easiest way to get people to click on your signature lines are to make them do so. For example, should you be writing in a forum, you can just ask people to read your web site for more information. If jabcxa are curious about what you really are writing, chances are this will be enough to ensure they are going to click right through to your website. Apart from becoming more blog traffic, you will additionally have a better chance of using popovers and other strategies to help convert these viewers into buyers.
Today, many webmasters also attempt to becoming more blog traffic by submitting to bookmark directories. To be able to understand why this may not work, simply consider how frequently you visit sites such as this when searching for information. Chance are, when you need to learn something, you simply use a regular online search engine, or visit your favorite article directory. Because of this, if you are considering becoming more blog traffic, dealing with bookmark sites might not be of great importance and assistance to you. In some cases, if the site is not trustworthy, you may find your site banned by the major search engines.